Effects of HIV expressed through the media

HIV: The Facts

       HIV is a condition in humans in which progressive failure of the immune system allows life-threatening infections and cancers  to thrive. Infection with HIV occurs by the transfer of blood, semen, fluid, or breast milk. A person with HIV may experience influenza like symptoms and cause them to be prone to infections. HIV is talked about a lot in our society as it is a very prevalent sexually transmitted infection that many are unaware of. 

HIV directly or indirectly correlated with hearing loss?

       We understand a lot about the symptoms and causes of HIV, however one aspect that our society has neglected to understand is the effect of HIV on hearing. In the hearing and speech field there have been many studies drawn up looking at the correlation between HIV and hearing loss. 49%-62% of HIV patients have been tested positively for a sensiorneural hearing loss, also known as hearing loss of the inner ear. The question that has been asked is if HIV causes this hearing loss or if it is due to other factors. Doctor Sandra Gordon-Salant, a hearing and speech professor, says how HIV may not be directly correlated with hearing loss.

Other factors that could influence ones hearing apart from HIV include the aging of the patient, the ototoxicity of the drugs used for treatment, and other diseases incurred. HIV is known to induce premature aging. Therefore, patients with HIV age faster and could be more likely to obtain a sensorinerual hearing loss merely because of age, and their HIV is not the reasoning behind the hearing loss. Second, the drugs used to treat HIV are extremely otototoxic. Ototoxicity is the damage to the ear specifically the cochlea of auditory nerve and sometimes the vestibular system, by a toxin. Doctor Gordon-Salant says how this damage can easily cause a hearing loss.

Finally, due to HIV patients weak immune system they are prone to getting infections that cause hearing loss including meningitis, encephalitis and brain tumors such as lymphoma. Therefore, it is hard to pin HIV as a cause of hearing loss directly. Doctor Gordon-Salant says how HIV may not have a direct correlation with hearing loss and rather hearing loss is just an effect of treatments and causes of HIV.

Advertising and raising awareness through celebrities

            Even though their may not be a direct effect, of HIV and hearing loss doctors and medical institutions are going great lengths to ensure people are aware of the effects of HIV and how to be careful and preventative of this infection. Through the use of the media, including websites, commercials, famous people and articles advertising the dangers of HIV is becoming extremely prevalent. The use of famous people in commercials is something that can be very beneficial. As we discussed in class, the use of famous figures can cause people to listen up and be more intrigued in what they have to say because of who they are in society. Magic Johnson, for example, disclosed his battle with HIV on Nov. 7, 1991 and it was an extremely emotional time. From bring one of basketballs all-time greats, his HIV diagnosis essentially ended a phenomenal NBA career. Although he did make some comebacks, society saw Magic’s struggle and hopefully look it into great consideration. Medical institutions used Magic as a figurehead to show other people how dangerous HIV really is. His disclosure spurred a re-evaluation of safety and Magic has since dedicated himself to HIV education and helping those living with HIV through the Magic Johnson Foundation. Some people may argue that advertising with famous people could hinder the point the company is trying to get across because they know the actor is paid or just don’t necessarily like that actor. However, in Magic Johnsons case, he was a respected athlete who people listened to when he spoke. 52 year old Barry Albalah, says how famous people could possibly peak his interest. he Medical institutions such as hospitals and doctors, positioned his words in such a way that people stopped and thought about what Magic had to say. After hearing his story people look into HIV and see the effect of weak immune systems, hearing loss, and the struggles that go along with it and are more careful with their choices. 
         Much of this coverage is considered public relations, and not advertising, as medical institutions are not paying magic Johnson for words. The difference between the two is in advertising the company pays for ad space, while in public relations the focus is getting free media exposure. Therefore, if medical institutions were paying someone or printing up a pamphlet on HIV it would be advertising. Magic Johnson speaking to the world and people listening to what he had to say is beneficial public relations. 

Effects of HIV expressed through the media

HIV: The Facts

HIV is a condition in humans in which progressive failure of the immune system allows life-threatening infections and cancers  to thrive. Infection with HIV occurs by the transfer of blood, semen, fluid, or breast milk. A person with HIV may experience influenza like symptoms and cause them to be prone to infections. HIV is talked about a lot in our society as a sexually transmitted infection.

HIV directly or indirectly correlated with hearing loss?

We understand a lot about the symptoms and causes of HIV, however one aspect that our society has neglected to understand is the effect of HIV on hearing. In the hearing and speech field there have been many studies drawn up looking at the correlation between HIV and hearing loss. 49%-62% of HIV patients have been tested positively for a sensiorneural hearing loss, also known as hearing loss of the inner ear. The question that has been asked is if HIV causes this hearing loss or if it is due to other factors. Doctor Sandra Gordon-Salant, a hearing and speech professor, says how HIV may not be directly correlated with hearing loss. Other factors that could influence ones hearing apart from HIV include the aging of the patient, the ototoxicity of the drugs used for treatment, and other diseases incurred. HIV is known to induce premature aging. Therefore, patients with HIV age faster and could be more likely to obtain a sensorinerual hearing loss merely because of age, and their HIV is not the reasoning behind the hearing loss. Second, the drugs used to treat HIV are extremely otototoxic.  Ototoxicity is the damage to the ear specifically the cochlea of auditory nerve and sometimes the vestibular system, by a toxin. Doctor Gordon-Salant says how this damage can easily cause a hearing loss. Finally, due to HIV patients weak immune system they are prone to getting infections that cause hearing loss including meningitis, encephalitis and brain tumors such as lymphoma. Therefore, it is hard to pin HIV as a cause of hearing loss directly. Doctor Gordon-Salant says how HIV may not have a direct correlation with hearing loss and rather hearing loss is just an effect of treatments and causes of HIV.
Advertising and raising awareness through celebrities

            Even though their may not be a direct effect, of HIV and hearing loss doctors and medical institutions are going great lengths to ensure people are aware of the effects of HIV and how to be careful and preventative of this infection. Through the use of the media, including websites, commercials, famous people and articles advertising the dangers of HIV is becoming extremely prevalent. The use of famous people in commercials is something that can be very beneficial. As we discussed in class, the use of famous figures can cause people to listen up and be more intrigued in what they have to say because of who they are in society. Magic Johnson, for example, disclosed his battle with HIV on Nov. 7, 1991 and it was an extremely emotional time. From bring one of basketballs all-time greats, his HIV diagnosis essentially ended a phenomenal NBA career. Although he did make some comebacks, society saw Magic’s struggle and hopefully look it into great consideration. Medical institutions used Magic as a figurehead to show other people how dangerous HIV really is. His disclosure spurred a re-evaluation of safety and Magic has since dedicated himself to HIV education and helping those living with HIV through the Magic Johnson Foundation. Some people may argue that advertising with famous people could hinder the point the company is trying to get across because they know the actor is paid or just don’t necessarily like that actor. However, in Magic Johnsons case, he was a respected athlete who people listened to when he spoke. 52 year old Barry Albalah, says how famous people could possibly peak his interest. he Medical institutions such as hospitals and doctors, positioned his words in such a way that people stopped and thought about what Magic had to say. After hearing his story people look into HIV and see the effect of weak immune systems, hearing loss, and the struggles that go along with it and are more careful with their choices. 
         Much of this coverage is considered public relations, and not advertising, as medical institutions are not paying magic Johnson for words. The difference between the two is in advertising the company pays for ad space, while in public relations the focus is getting free media exposure. Therefore, if medical institutions were paying someone or printing up a pamphlet on HIV it would be advertising. Magic Johnson speaking to the world and people listening to what he had to say is beneficial public relations. 

iPad: multi-functional tool that could serve well in the classroom

     Incorporating the use of technology in the classroom is an idea that is spreading like wildfire in the educational community. President Dianne F. Harrison of California State University, has encouraged faculty members to consider incorporating Apple’s iPad and several educational apps into their classrooms and every day curriculum. Harrison was quoted in "More technology in the classroom could affect students and teachers" by the Daily Sundial explaining her plans for iPad usage in education. The iPad is a tool that serves as a textbook replacement, a portal to the internet, a rich reference of material and a container of engaging apps. The use of technology aids students with research, papers, and allows them to have easy access to their assignments. The use of this technology is becoming so popular that Apple has implemented The iPad Initiative. This is an idea where Apple will work with your classroom and help integrate their tablets into your classroom. They are also offering the Course Redesign institute which would be a two-week summer program to train California State University faculty members to learn to use to iPad effectively with their students. They will learn to incorporate lesson plans on the iPad and use apps to help get the class more engaged. They will also be able to go as far as to transform their face-to-face classes into an online or hybrid environment.
     These two initiatives are ways the California campus are looking to use technology to enhance the learning environment and increase the appeal of an educational environment. Harrison said that, “iPads can improve student learning outcomes.” She believes that the availability and use of iPads will encourage students to be more involved in their studies.

Students Share Their Opinions 

     Students have weighed in their outlooks on introducing iPads into the everyday curriculum. Sami Birmingham-Babauta, a sophomore felt that the iPad would definitely make homework more accessible, however it could cause distractions. As I interviewed my friend, Jennifer Bambrick a Sophomore business major at Maryland, she also thought that an ipad could be beneficial. However, having an iPad in class could cause distractions, as Jenna Mantell a Sophomore at Maryland believes social media sites would be readily accessible. Natalie Rup, an education major, belives the classroom could thrive with the use of technology as she has seen first hand.

Benefits go Beyond accessibility 

     Apples iPad initiative contains software application contains 700,000 regular and more than 20,000 educational apps. This would allow students to use other applications to assist them in their homework.
     Harrison said that her goal is to have a rent-to-own iPad plan. This would charge students $75 per semester, and after two years they could on the iPad. This iPad would also charge students less money to purchase e-books rather then hard-copy texts. Limiting the amount of hard-copy books would also decrease the load students have to carry around with them. Students have backpacks that hurt their backs and strain muscles unnecessarily. The use of e-books would limit this strain.

Downsides of Technology 

     The use of technology, iPads, and e-books is not always an ideal situation for students. Computer science professor Lucy Parker conducted surveys on her freshmen students who said they would prefer the hard-copy of a textbook over its e-book version. Students complained of it being difficult to read and focus using a computer screen. They also expressed concern that typing cannot subsitute being able to draw graphs, diagrams, and pictures easily on a paper and pencil. By the time they try and make a graph on the computer, the teacher would have moved on with the lecture causing the student to fall behind.
     My bmgt289 professor also spoke about the benefits and downsides of technology.

Capture Video-Dr. Gordon-Salant

Capture Video-Dr. Gordon-Salant1

Capture Video-Dr. Gordon-Salant

Hearing diseases and Advertising

HIV and AIDS

HIV and AIDS are two infections that have been talked a lot about in our society, however little is known about their effect on hearing. HIV is a disease of the human immune system caused by infection with human immunodeficiency virus. A person with HIV may experience influenza like symptoms and cause them to be prone to infections and tumors that do not usually affect people who have working immune systems. There have also been correlations drawn between people infected with HIV and hearing loss. However this relationship may be due to the ototoxicity of the drugs used to treat HIV, the weak immune systems, and age. Therefore, there may not actually be a direct correlation and rather hearing loss is just an effect of treatments and causes of HIV. Never the less, doctors and medical institutions are going great lengths to ensure people are aware of the effects of HIV and how to be careful and preventative of this infection. Doctors advertise using websites, commercials, and articles. Many of this advertising is considered PR as doctors are not always buying air time to educate people on HIV, whether they are posting free flyers and having speakers talk to clinics and schools.

Labrynthitis and Meniere’s 

Two other diseases that also effect hearings are labrynthitis and Meniere’s disease. Labrynthitis is the inflammation of the inner ear and can either be toxic, acute, or viral. Meniere’s disease is associated with tinnitus or head noise, dizziness, and hearing loss. It is often heard that this is a sudden onset or that the patient feels an “aura” coming on. Their symptoms come and go and finally can become permanent if not treated properly. This disease is very well known by the public as it is advertised through famous a person who has been affected by the disease or knows someone who has. Katie Leclerc, for example, the abc studio star of Switched at Birth struggles with Meniere’s disease and goes on record, through her show and commercials to speak about it and make others aware.

http://www.asha.org/aud/articles/menieres-disease-eval-management/ In this article it explains how treatment options include a Meniett device which send pressure pulses to the ear. How does this help treat Menieres and what symptom is it suppressing?

http://www.nlm.nih.gov/medlineplus/menieresdisease.html This article describes one symptom as “dizziness,” how can this be treated?